Japan Online Video – Consumer Insights & Analytics (Q2 & 1H 2026) is the quarterly ampd and MPA read on Japan's US$2.0 billion premium VOD market, tracking revenue, subscriptions, engagement and content trends across 13 platforms including Netflix, Amazon Prime Video, TVer, U-Next, Disney+ and DAZN.
Anchored to ampd's passive metering panels and MPA's market research and databases, the Q2 2026 edition covers a market of 70 million subscriptions and 4.5 billion quarterly viewing hours; the unwinding of the World Baseball Classic quarter; U-Next's live-programming-led viewing gains; DAZN's World Cup acquisition; and a title economy where Japanese content held 77% of hours and all 20 of the quarter's most-watched titles were local.
Key Features
• Market KPIs: revenue, subscriptions, MAUs, viewing hours and net additions by platform, quarterly and first-half
• Platform dynamics: Subs, Reach & ARPU vs Engagement & Viewership
• Content trends: Category shares, engagement by origin and genre, the Top 20 titles, and first-view acquisition analysis
• Platform spotlights: Netflix, Amazon Prime Video, TVer, U-Next and Disney+, plus DAZN's World Cup quarter
• Competitive snapshot across 13 platforms