Korea Online Video – Consumer Insights & Analytics (1H & Q2 2026) is the quarterly MPA read on Korea's US$1.25 billion first-half premium VOD market, tracking revenue, subscriptions, engagement and content trends across Netflix, YouTube Premium, TVING, Coupang Play, Wavve and Disney+.
Anchored to ampd's passive metering panels and MPA's market research and databases, the Q2 2026 edition covers a market of 33 million subscriptions and 2.4 billion quarterly viewing hours; the concentration of subscription and revenue growth in global platforms; TVING's sports-led quarter on exclusive KBO baseball; Wavve's golf-driven engagement gains; and a title economy where Korean content held 74% of hours, led by Teach You a Lesson, set against a domestic production base under strain.
Key Features
• Market KPIs: revenue, subscriptions, MAUs, viewing hours and net additions by platform, quarterly and first-half
• Platform dynamics: Subs, Reach & ARPU vs Engagement & Viewership
• Content trends: Category shares, engagement by origin and genre, the top titles, and first-view acquisition analysis
• Platform spotlights: Netflix, TVING, Coupang Play, Wavve and Disney+, plus YouTube Premium's subscription rise
• Industry watch: production output, consolidation and the domestic content base