Southeast Asia Online Video – Consumer Insights & Analytics (Q2 & 1H 2026) is the quarterly MPA and ampd read on Southeast Asia's US$1.1 billion first-half premium VOD market, tracking revenue, subscribers, engagement and content trends across Indonesia, Malaysia, the Philippines, Singapore and Thailand, and platforms including Netflix, Viu, Disney+, Vidio, iQIYI, WeTV, HBO Max, Amazon Prime Video, TrueID, TVS Now and more.
Anchored to ampd's passive metering panels and MPA's market research and databases, the Q2 2026 edition covers a market of 63 million subscribers and 4.2 billion quarterly viewing hours;.
Key Features
• Market KPIs: revenue, subscribers, MAUs, viewing hours and net additions by platform and market, quarterly and first-half
• Platform dynamics: Subs, Reach & ARPU vs Engagement & Viewership
• Content trends: Category shares by market, engagement by origin, the Top 20 titles, and the cross-border travelability of Southeast Asian content
• Market deep dives: Indonesia, Thailand, the Philippines, Malaysia and Singapore
• Platform spotlights: Netflix, Vidio, Viu, iQIYI, WeTV, HBO Max, Disney+ and Amazon Prime